Influencers are known to draw crowds, but brands are drawing a line as to how much they’re willing to pay them. In fact, per a new report from Socially Powerful, an influencer marketing agency in the US, UK, Europe and the Middle East, marketing budgets are down 7.7%, driving businesses to seek earned media models to cut costs and pivot away from paid influencer-driven marketing. A new report from the agency says there’s a 22.7% global increase in earned media tactics and an increasing demand...